In his Book of Gods and Rites, Diego Duran (1537-1588) describes the life, culture and commerce of the Aztecs. Human sacrifices were common to these people. Diego noted that prisoners of war were sacrificed during feasts. After the sacrifice they were taken and eaten. These prisoners could number as many as fifty. Honor mattered in this society. People sought fame and the prestige of an important title. Kings did this through war. Killing people, taking the captives prisoners and demolishing the arm of the opponent were means to this end. Such actions were seen as brave and full of valor according to Diego's account.
Another means of making a name for oneself was through religion. The priesthood was such a path. After serving in the temple, performing sacrifices and penitential duties, priest were sent in their later years to take high and honorable duties. They gave counsel to the kings.
For others, a less glorious way of becoming important was through trade. Merchants bought and sold clothes, jewels, feathers, stones and slaves. They obtained wealth this way and were rich enough to but their own slaves which they sacrificed to the gods. It was said that the market gods were capable of punishing those who did not go to the market places. People were drawn to the excitement and action taking place in these places of trade. It is interesting to note the role of religion in this society. It is closely linked to power and prestige. Even the market places were enclosed in a wall that stood in front of or to the side of temples of the gods. This also showed that religion permeated the day to day lives of the Aztec people.